How SMEs can exhibit effectively on a budget
Did you know that text messages have a substantially higher open rate than e-mail? Part of the reason is that text marketing — while very personal — can also be very risky. When an unprompted text comes in, it can really feel like an invasion of privacy. Texting is the most used feature on cell phones, and because of this, there is literally no learning curve to use it versus downloading an app or using a new online interface. And for older customers or clients, texting represents an easy way to interact with your organization without the need to download or view social media graphics, infographics, or other online content. But does it actually work?
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Looking around exhibition halls of B2B shows up and down the country, the surroundings are so familiar that you could be anywhere at any point in time — the clothed trestle tables, chairs tucked behind them and a variety of pull-up banners displayed along the back. These opportunities are presented to us to showcase our services so how can an SME stand out at these exhibitions without blowing the events budget? What are you aiming to achieve by being an exhibitor? What added value do you get in comparison to being a regular show visitor? Do you have measurable objectives in terms of the number of leads you hope to gain or is it less tangible — such as raising your business profile or using the event as a PR or marketing exercise?
